QuickChek, Toms River, N.J., Oct. 30, 2017. (Photo: Daniel Nee)
QuickChek will open its newest Ocean County store to customers in Toms River on Tuesday, marking the fast-growing chain’s second local location to open in the last month.
Known as a “prototype store,” just like the location that opened in Brick Township Oct. 10, the QuickChek at 3104 Route 37 West, at the Fischer Boulevard intersection, will measure 5,496 square feet and is designed to serve “today’s fast casual and millennial shopper,” a company representative said Monday.
QuickChek, whose main competitor is Wawa, will do its best to lure customers searching for “fresh convenience,” which the company defines as made-to-order sandwiches and meals, as well as grab-and-go items made fresh in the store. The Toms River location will also feature ammenities such as free Wifi and charging stations for cell phones and laptops.
The Toms River location will offer wider aisles, a fresh color scheme and a larger selection of grab-and-go items than many of the chain’s other stores. There will also be a large stand-alone soup station offering a daily rotation of freshly-prepared soups. Baked goods will be made on the premises, according to the company.
QuickChek, based in Whitehouse Station, Hunterdon County, is donating $0.25 for every sub, sandwich and wrap sold in the store from Oct. 31 through Nov. 26, 2017 to the Toms River East Little League. Patrons can also get a free large cup of coffee through Nov. 12.
The company said the new store will create 50 new jobs, including eight management positions, and serve as a $1 million ratable as the township continues to recover from Superstorm Sandy.
QuickChek officially opens its doors at 5 a.m. Tuesday and will be open 24 hours.
